Energy Flow

TASK

Industry: Industrial equipment, pipeline fittings
Geo: Yekaterinburg + across Russia
Period: 12 months of active work

The client came to us after an unsuccessful experience with a previous contractor. The goals were:

  • Conduct an SEO audit of the existing website and fix critical errors;
  • Set up effective contextual advertising with coverage across Russia;
  • Organize accurate data transfer to Bitrix24 and implement goal tracking;
  • Achieve stable growth in traffic and search rankings.

SOLUTION

✅ SEO Audit & Error Fixing
We eliminated fundamental technical issues that blocked growth — site structure bugs, duplicates, redirects, and incorrect indexing.

✅ Optimization & Ranking Work
Performed full on-page optimization for priority keywords — meta tags, headings, semantic structure, and backlinks.

✅ Paid Advertising
Set up multiple Yandex.Direct campaigns with manual management and segmentation by product type (valves, flanges, compensators).

✅ End-to-End Analytics
Implemented goals and events in Yandex.Metrica, integrated with Bitrix24, and established performance analysis through CRM.

RESULTS

⭐️ Traffic Growth: ×8 compared to the previous period (according to Yandex.Metrica).
⭐️ Conversion Growth: 1,018 tracked goals per year, including 318 from Yandex.Direct; overall conversion rate — 31.24%.
⭐️ Rankings: Significant improvement in site visibility — dozens of keywords entered the Top-3 (according to Topvisor).
⭐️ Analytics & Reporting: CRM integration enabled full tracking of manager performance and ROI for each channel.

Outcomes