Poke-shnaya

TASK

In Russian, the suffix -shnaya says it all — it’s street-born, bold, and built by people who don’t play by the rules. Poke-shnaya isn’t some polished brand — it’s made by rebels who love good food and do things their own way.

Cities: Perm, Yekaterinburg, Saint Petersburg

Our objectives:

  • Build a complete digital infrastructure for the brand.
  • Enable online ordering integrated with offline points of sale.
  • Develop a strong visual communication system.
  • Scale brand awareness and customer traffic across regions.

SOLUTION

✅ Website development with an integrated online ordering system
Created a website on 1C-Bitrix, connected with the internal system of offline restaurants. Integrated with delivery services — Yandex Delivery, Delivery Club, and others.

✅ Automated order management
All points of sale were connected to Delivery's via a unified admin system. Each location went through moderation and synchronization.

✅ Unified brand identity across all locations
Developed a vibrant, recognizable brand identity inspired by Hawaiian aesthetics and the freshness of poke bowls. Created guidelines for social media, website design, and promotional materials.

✅ Ongoing marketing support
Launched regular digital campaigns and promotions (“3 poke for the price of 2”, happy hours, discount combos). Used segmented targeting and retargeting ads. Thanks to a systematic approach, we achieved steady growth in brand awareness and average order value.

RESULTS

⭐ 10+ open locations across 3 cities
⭐ Fully functional online ordering with delivery and pickup
⭐ Growth in online sales and average order value after each promo launch
⭐ Increased brand visibility through unified design and active social presence
⭐ Seamless integration between online and offline sales channels

Outcomes