Pride Polymer

TASK

Industry: Geomaterials, construction solutions
Region: Russia (nationwide delivery)
Project format: Turnkey — from naming to advertising

Launched a new B2B manufacturing and trading company focused on reliable geomaterial supplies. The goals were to:

  • Develop brand identity and logo;
  • Create a conversion-driven catalog website;
  • Design a clear product structure for easy navigation;
  • Set up lead generation through contextual advertising.

SOLUTION

✅ Branding and logo
Created a clean, memorable mark inspired by terrain and geogrid structure. The color palette reflects durability and an industrial tone.

✅ Website development

  • Responsive layout with a focus on conversion blocks (calculator, lead forms);
  • Detailed catalog with product cards (geotextiles, geogrids, gabions, drainage systems, etc.);
  • Trust sections: completed projects, certificates, and partners.

✅ Content and structure

  • SEO-optimized copy and unique selling propositions for each product category;
  • Custom icons, use-case diagrams, and real project examples;
  • Landing pages built around key search queries (e.g., geotextiles for roads, slope reinforcement, gabions).

✅ Contextual advertising

  • Google Ads and Yandex.Direct campaigns tailored by region;
  • Covered B2B audience segments: contractors, suppliers, project organizations.

RESULTS


⭐️ New brand launched with a complete website and digital funnel.
⭐️ First leads received within 2 days after the ad launch.
⭐️ Clear structure streamlined user flow from interest to request.
⭐️ Established positioning: “Reliable supplier without logistics markups.”

Outcomes