SAMO

TASK

Industry: Business education, coaching, online courses
Region: Russia & CIS
Goal: Scale traffic through SEO and bring users back for course and event sales

The client — a business coach with an active offline event program and educational courses — wanted to scale their brand through organic traffic and smart remarketing.

Key objectives:

  • Grow blog traffic through business and career-related keywords
  • Build trust and expert authority through content
  • Set up retargeting and automation to convert returning visitors

SOLUTION

✅  Content strategy
Developed and executed a plan of 120+ articles covering key topics:

  • Career growth & soft skills
  • Entrepreneurship and project launches
  • Personal development & mindset
  • Time management, leadership, and communication
  • Coaching and goal management

✅  SEO optimization
Improved site structure and internal linking, optimized loading speed, and coordinated with the dev team for technical SEO fixes.

✅  Traffic growth
Monthly traffic increased from ~230 to over 2,000 visits (based on Yandex.Metrica data) — nearly ×9 in six months.

✅  Retargeting
Launched Meta Ads, Google Ads, and Yandex Display Network campaigns to re-engage blog visitors and convert them into leads.

RESULTS

⭐️ Strong SEO performance: steady growth in business-related keywords with no seasonal drop.
⭐️ Engaged audience: the blog became a key source of warm, high-intent traffic for the sales funnel.
⭐️ Return-driven sales: according to internal analytics, 80% of purchases came from returning users.

Outcomes