SunLife Dentistry

TASK

Industry: Dentistry and aesthetic medicine
City: Perm
Format: Full-cycle clinic, new digital launch

Before the project, the clinic had no website or online presence.
The marketing was limited to internal calculations of income per dental chair — no advertising, SEO, or communication channels with potential patients.
The goal was to create a complete digital ecosystem from scratch and make the clinic visible online.

Objectives:

  • Develop a modern website with a unique design and custom illustrations;
  • Write SEO-optimized copy for services and landing pages;
  • Create branded print materials and client guides with visual identity;
  • Set up and launch targeted advertising to generate a stable traffic flow.

SOLUTION

✅  Website development.

Built a new website with a personalized design, medical-oriented structure, and hand-drawn illustrations that reflect the clinic’s friendly tone and premium positioning.

✅  SEO & copywriting 

Created original content with optimized meta tags and internal linking, structured around the main services (implants, prosthetics, hygiene, etc.).

✅  Visual communication
Designed patient brochures and reminders in branded style with medical illustrations — both for print and digital use.

✅  Advertising setup
Launched contextual campaigns (Yandex.Direct, Google Ads) and retargeting for local search queries in Perm.

RESULTS

⭐️ Traffic growth: from 0 to 150 daily visitors within the first months.
⭐️ Patient engagement: constant flow of online inquiries through forms and ads.
⭐️ Brand perception: fresh, recognizable identity — the clinic stands out in the regional dental market.
⭐️ SEO base: all pages optimized for organic growth and ready for long-term scaling.

Site: sunlife-perm.ru

Outcomes