Grill & Boil

TASK

Industry: Picnic, home, and outdoor goods (cauldrons, grills, tandyrs, etc.)
Format: eCommerce with marketplace integration
Region: All across Russia

The client initially requested a website redesign, but the project evolved into a full-scale marketing strategy:

  • Refresh the brand’s visual identity across all channels;
  • Create a unified tone of voice and signature graphics;
  • Launch SEO and contextual advertising;
  • Prepare product visuals and listings for Wildberries (WB).

SOLUTION

✅ Website redesign 
introduced a bright, ethnic-inspired visual style with urban elements.

✅ SEO & structure
Built category clusters, optimized landing pages, added internal linking.

✅ Contextual ads 
Launched segmented campaigns by product type and region.

✅ Social media 
Created unified visual templates and brand tone for posts and stories.

✅ Wildberries
Developed visuals and specs for product listings to meet marketplace standards.

RESULTS

⭐️ Traffic growth: visibility up to 30%, clicks ×5 in three months.
⭐️ Sales: steady orders and requests across Russia.
⭐️ Better UX: improved category visuals and simplified user flow.
⭐️ WB presence: brand represented on Wildberries in a consistent branded style.

Outcomes